Catch Up on our Coverage of #MMLife and Our Awards

15711189188_0c401f29bb_z27 November saw both our flagship event Mobile Marketing Life and our prestigious Effective Mobile Marketing Awards take place. If you werent able to make it along on the day, or wanted to revisit the highlights, you can check out our coverage of both events below.

Mobile Marketing Life was split into four streams to reflect how broad ranging mobiles influence on the modern consumer is. If youre looking for a snapshot of the event, you can find the top 10 quotes from the day here, or check out each stream in more detail below.

The day kicked off with a keynote presentation from Ericsson and our At Home section, where we heard from Hive and Just Eat on how mobile was transforming our personal spaces, and our multi-screen panel discussion explored how our viewing habits are changing, and what that means for ad targeting.

In At Work, we had presentations from Free:formers, McDonalds and Accenture on how mobility is breaking down the barriers between work and home life, and enabling people to be more creative and embrace the power of change at work.

Our keynote presentation came from Dominic Harrison, director of global trends at The Future Foundation. He gave the audience three predictions of future trends in mobile technology, drawn from the companys big data analytics.

In the afternoon, we looked at mobile On The Street, with diverse presentations from Havas Work Club on smart cities and The Big Issue Foundation on how mobile is affecting homeless people, as well as a panel on the power of location data, and the changes it is driving in the industry.

Finally, we examined mobile At Play, hearing from The Weather Channel about mobiles ability to shape our day and Shazam on its journey from a text based service to a global brand, as well as Simon Wheatcroft of &Adapt on how mobile had transformed his own life.

In the evening, we celebrated the hard work and achievements of brands and agencies across the globe with our Effective Mobile Marketing Awards. You can find a full list of the nights winners here, as well as a gallery of photos from the ceremony here.