YouTube Reveals Most Popular Christmas Ads

YouTube has released viewing figures for Christmas adverts hosted on its platform, revealing which brand has managed to prove the most popular with its seasonal campaign. John Lewis’ ‘Buster the Boxer’ advert, created by Adam&EveDDB, topped the festive leaderboard globally with over 21m views, but Sainsbury’s and AMV BBDO‘s ‘The Greatest Gift’ video, while only […]