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Who is Vodafone UK’s new CEO Max Taylor?

Vodafone has announced the appointment of Max Taylor as its new CEO. Taylor, who currently holds the position of Chief Commercial Officer, will take over from Ahmed Essam in his

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Europe to adopt landmark AI law that ‘ensures safety’ while ‘boosting innovation’

The European Parliament has approved a provisional AI legislation that ensures safety and compliance with fundamental rights while boosting innovation. In an announcement, the trade body revealed the Artificial Intelligence

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Google expands family-friendly and fertility benefits

Google UK has enhanced its range of family-friendly and fertility benefits. From April 2024, the technology giant will offer employees four rounds of IVF for them and their partners, additional

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Data: 67% of Brits consider nudge tactics as ‘misleading’

Two-thirds of British consumers (67%) have revealed they consider nudge tactics to be “misleading”, according to new data. According to a study by Twilio, 39% of UK consumers revealed they

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LinkedIn launches new Thought Leader Ads

LinkedIn has announced the expansion of its Thought Leader Ads’ capabilities, allowing advertisers to sponsor content from any member, not just employees. The move, which is set to be rolled

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WATCH: Asics unveils world’s youngest exercise influencer team in new campaign

Asics has enlisted children as “Little Reminder” influencers in a new campaign aimed at getting adults to reminisce about a time when exercise was fun. Featuring young influencers Henry, Hiba,

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Ex-Disney VP appointed as new Chair of the DMA

The Data & Marketing Association (DMA) has appointed former Disney VP, Tony Miller as its new Chair. Miller joins the marketing authority’s board in July this year, succeeding the current

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UK govt to invest £1.5m to drive investment to ‘superpower’ tech

The UK government has launched a new campaign aimed at driving up investment opportunities in scale-ups. The ‘Science and Tech is our Superpower’ campaign from the government aims to target

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What to expect from Masterclassing’s Digital Marketing Masterclass?

Today [13 March 2024] senior marketers will gather at London’s ARBORETUM to tackle their most pressing challenges at Masterclassing’s Digital Marketing Masterclass, in partnership with Corvidae, Aira, Journey Further and

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O2 upgrades brand mascot by tapping AI

Virgin Media O2 has upgraded its brand mascot, Bubl, by using AI, in partnership with VCCP’s AI creative agency, ‘faith’. As a result, the creative agency has launched The Bubl

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