David Murphy catches up with Gavin Stirrat, managing director of Voluum, to talk about Dmexco's place in the industry, how Voluum is tackling ad fraud at the source, and how the industry is wising up to the power and scope of programmatic
David Murphy talks to Moshe Vaknin, co-founder and CEO of YouAppi, about the company's work in user acquisition and re-engagement, the importance of fraud detection and prevention when it comes to mobile, and how the firm has been working to develop technology that guarantees 100 per cent fraud-free clicks.
David Murphy meets with Ian Scarr, regional vice president for EMEA at SLI Systems, to discuss how site search capabilities can drive conversions for eCommerce providers, how to ensure that search results are relevant to individuals, and how virtual reality and in-store personalisation are the future of retail
David Murphy chats with Jurjen de Wal, product director of mobile solutions from Adform, about placing mobile at the centre of the company's proposition, and combining deterministic and probabalistic attribution to create a fast-growing cross-channel solution
David Murphy talks to Tom Laband, co-founder and CEO of Adsquare, about the company's recently-launched private marketplace system, how location and app usage information can combine to provide pinpoint targeting, and the importance of providing data owners with controls
David Murphy catches up with Chris Slovak, vice president of global solutions consulting at Tealium, to talk about how deterministic attribution enables brands to build cross-channel experiences that deliver a consistent message, and how marketers are waking up to the power of data-driven strategies