Mobile ad company StrikeAd has teamed up with rich media ad specialist Celtra to develop a rich media ad real-time bidding (RTB) offering. The partnership will enable advertisers to to optimise campaigns based on which traffic responds well to each rich media ad.
StrikeAd’s demand side platform (DSP) bids in real time across multiple exchanges. The DSP can be used to see which traffic works best for a rich media execution, and then buy more of what works best for that individual ad.
“Brand engagement that can drive uplift in the form of a game, competition or film trailer will certainly increase interaction and awareness,” says StrikeAd CEO Alex Rahaman. “From our experience, we have seen that RTB is an extremely effective way to run an ad campaign, and teaming this with Celtra’s rich media capabilities will only serve to increase engagement with our clients’ audiences.”