Chartboost Introduces Video and InPlay Ad Units

VideoMobile game monetisation platform Chartboost has launched two new ad units.

The first, Video, includes a Rewarded option which advertisers can use to offer players virtual currency or in-game items in exchange for viewing a HD video ad. The unit will run on a cost per completed view basis.

InPlay is being pitched as a native ad offering, which can be displayed directly in gameplay. Aimed at studios with large creative teams, the unit features a customisable layer which can be designed to look like a natural extension of the app to players.

“We’re always listening to our partners and because of their feedback we’re excited to extend our platform offerings to additional formats that will allow bigger, bolder and highly engaging experiences,” said Maria Alegre, CEO and co-founder of Chartboost. “We set out from day one to remove the ‘black boxes’ of mobile and believe the only way to build a successful business is if you have full transparency and control over your data. With Video and InPlay, we’re taking the same approach we took with interstitials to empower game developers to grow their businesses through powerful and relevant experiences for players.”