Chester Zoo Launches Location-specific App

Chester ZooChester Zoo has launched an iOS app which changes its content based on the users location.

The app, designed by digital agency Code Computerlove, is made up of two halves – one aimed at people planning a future visit to the zoo, another for visitors seeking more info.

For future visitors, the app offers venue info, including news and whats-on guides, as well as the ability to buy tickets.

However, if the user is already at the zoo, the app serves up a guide, which features a GPS-enabled map of the venue, a calendar of the days events, and a gamification feature which challenges users to collect badges by visiting 58 different animal enclosures.

 

 

An Android version of the app is due to launch in the near future.