Chiquito Makes Augmented Reality Childs Play

Mexican restaurant chain Chiquito has launched an Augmented Reality campaign aimed at children with Blippar-powered placemats. By scanning the mats using the Blippar app, customers can access a game overlaid onto the placemat, and see photos of themselves alongside the Chiquito mascots.

“Families are a core market and we do our best to make the restaurant as child-friendly as possible,” says Chiquito MD Nick White. “We’re always looking for fun ways to keep children entertained before and during their meals. We think the campaign with Blippar will be a great way to bring extra excitement to the overall Chiquito’s experience.”

The campaign will run for 12 months, starting 29 May, in 69 Chiquito outlets across the UK.