App marketing platform Clickky has secured a $2m (£1.3m) investment from VC fund, iTech Capital. As part of the deal, iTech Capital managing partner, Gleb Davidyuk, will join the Clickky board.

Clickky’s platform offers offer user acquisition, traffic monetisation and performance analysis. It has its own affiliate and offerwall ad network with more than 10,000 traffic partners, DMP and media-buying technologies. Clickky runs campaigns for clients on multiple traffic sources, using in-house targeting and optimisation capabilities.

Clickky will use the money to fund its expansion into the US, S. East Asia and emerging markets, as well as the launch of new analytics and media buying features and products. Clickky also aims to launch its new project, MobiLimes, a mobile advertising sales agency.

“With the help of additional resources provided by iTech Capital, we will be able to speed up and improve the implementation of our product and marketing plans as the market for mobile advertising shifts so quickly,” said Clickky founder and CEO Vadim Rogovskiy.

Clickky currently has offices in Berlin, Moscow and Odessa. Its clients include retail and online brands such as Alibaba; marketing platforms including Glispa and MobPartner; digital agencies and ad networks such as InMobi; and mobile app and game developers such as Wooga and Plarium. It offers clients a Cost per Engagement (CPE) for non-incentivised users.