It's become accepted knowledge that smartphone owners very rarely download new apps, with a 2014 comScore report suggesting that the standard American smartphone owner averages zero app downloads a month. However, new data from Tune suggests that number is wrong, with the average person in fact installing 2.3 apps each month.
On top of those figures, research suggests that nearly half of consumers prefer to use an app instead of the internet, with only 17 per cent preferring a mobile site over an app. Despite these figures, though, one in five apps are installed and never used.
In order to take advantage of these consumers, you need to be aware of the latest trends and changes in the mobile marketing industry. Thankfully, Tune's latest whitepaper is aimed at doing just that, putting mobile marketers in prime position at the start of 2017.
The firm's whitepaper provides the truth behind common misconceptions, while also providing tactics to maximise the value of app users you've worked hard to get, explaining how to navigate ad networks, publishers and affiliates, and decoding some of the jargon that plagues the industry.
Download the whitepaper for free here, and ensure you know the most treasured mobile marketing trends for 2017.