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Adhish Kulkarni, CMO of Lumata, asks what marketers can learn from one of mobile marketing’s biggest success stories.
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Posted 1 day ago by Toby McKay

Posted 5 months ago by Alex Spencer

OTT messaging platform WhatsApp processed a record 18bn messages on New Year's Eve, smashing its previous record of 10bn in August.

That breaks down to 11bn sent, and 7bn received - the difference between the two numbers is due to the influence of group chat.

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