230m Users Play Facebook Games Monthly
230m users play games on Facebook every month, according to a blog written by developer Douglas Purdy, with over 130 games attracting more than 1m active users each. Facebook has driven 134m visits to iOS apps, and 83m to the App Store, via the App Centre, news feed, timeline, requests, bookmarks and search.
The blog post talks about the growing trend of games played on Facebook, with over 500m active mobile users on the site via iOS and Android. Purdy believes Facebook “complements a mobile strategy” by reaching wider audiences and improves active engagement with users connecting with friends.
To illustrate his point, Purdy points to Facebook-built music app Songza, which has attracted more than 120,000 active users, and Songpop, which has accumulated 3.9m active users across web and mobile.