Newsletter

Sign up for our latest news in your inbox.

Register to subscribe to newsletters

Guest Column

Cannes Can
As the Cannes Lions Festival kicks off this weekend, James Connelly, co-founder and MD at Fetch, explains why every mobile marketer should be considering the event
Read

51 Per Cent Prefer Catch-up TV on their TV

19 per cent of respondents said they think second-screening behaviour is anti-social19 per cent of respondents said they think second-screening behaviour is anti-socialWhen it comes to watching catch-up TV, mobile devices are still the second screen, according to research from Twonky which shows that 51 per cent of the UK still prefer to watch catch-up services on a big screen, rather than their smartphone or tablet. 

 Convenience, which is the biggest advantage of viewing on a mobile device, was only considered more important than screen size by 19 per cent of respondents.

Nevertheless, 37 per cent of people used mobile devices to catch up on shows they missed during the Christmas period.

Perhaps unsurprisingly, bed is the most common place for watching TV on a mobile device. 29 per cent of respondents watch catch-up TV from the bedroom, a number that rises to 50 per cent among 18-24 year olds.

 

 
www.bulksms.co.uk