Ad-blocking app Adblock Plus has clocked up its 200 millionth download, making it the most downloaded browser add-on in history.
Adblock Plus is a free ad-blocking tool that plugs into any Chrome, Firefox, Opera or Android browser and lets users choose the amount and type of ads they are willing to accept.
“Ad publishers often misunderstand our motives,” said Adblock Plus co-founder, Till Faida. “Adblock Plus doesn’t judge what is a good ad and what is a bad one, and we don’t automatically block ads either. Rather, we are an open-source community that decides in a public forum the merits of each ad, and our software empowers individual users to control their browsing experience and the amount and type of ads they are willing to accept.” 
Adblock Plus has also published ‘Acceptable Ads’ guidelines, which are also determined by users in a public forum, and which allow ads to be whitelisted for Adblock Plus users.
