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Guest Column

Keeping it Legal
Neil Hawley, an associate at law firm, Taylor Wessing, looks at the legal considerations when seeking to monetise mobile apps
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Adfonic

Company Website: www.adfonic.com

 

Adfonic is the smarter mobile advertising buying platform that gives advertisers and agencies broad access to global mobile web and app inventory through a single buying point.

Adfonic’s customers run thousands of performance, rich media and video ad campaigns monthly across a wide range of inventory sources to drive direct response, increase consumer engagement and build brand awareness.

In October 2012, Adfonic introduced Madison, its mobile demand-side platform which offers agencies and brands greater transparency, control and efficiency through real-time bidding.

Adfonic delivers 2,500 campaigns per month, with advertisers and agencies benefiting from access to over 100 billion monthly impressions. Their campaigns are powered by sophisticated technology, deep data and advanced algorithms which fine-tune performance and deliver the best results.

Adfonic is headquartered in London with further operations in New York, Paris, Madrid, Munich and Singapore.

To learn more, visit http://adfonic.com or http://blog.adfonic.com

 

 

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