Adfonic Releases Automated Real-time Bidding Platform
- Tuesday, October 30th, 2012
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Adfonic has created an automated mobile demand-side platform, Madison, which gives large-spending agencies and brands access to real-time inventory and analytics across multiple publishers.
Madison enables efficient mobile inventory buying through one central point, using algorithms that bid on a per-impression basis and offer automated optimisation based on the results achieved.
The service, which can be managed or self-service, gives advertisers full control over ad placements, with comprehensive real-time performance reports. 
“Large agencies and advertisers need to access mobile inventory at scale, directly and transparently, with smarter algorithms and deeper data to get the best out of every impression,” said Paul Childs, Adfonic CMO and co-founder.
“We’re giving them control over what they’re buying and where they’re buying. We’re making buying more effective because we’re making it easy.”
