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Guest Column

Orange Wednesdays – Lessons Learned
Adhish Kulkarni, CMO of Lumata, asks what marketers can learn from one of mobile marketing’s biggest success stories.
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Adsmobi Offers Advice for a Merry Mobile Christmas

Mobile demand platform Adsmobi has released a seasonal infographic offering five top tips for marketers looking to boost brand visibility and sales figures over the festive period.

“Mobile advertising campaigns can be commissioned and implemented right up until, and even on Christmas Eve, targeting the relevant people with the right messages, through the most effective type of media specific to each individual,” said Adsmobi MD, Ramy Yared. “Mobile advertising is the secret weapon in a brand’s armoury helping to take full advantage of the last minute consumer spending rush, driving sales and potentially ensuring that all important edge over the competition during the holiday period.”
You can access the infographic here.

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