AdTruth Launches DeviceInsight 4.0

AdTruth has launched DeviceInsight 4.0, the latest version of its audience tracking technology.

Version 4.0 introduces Device Specific Optimization capability, intended to help advertisers identify users' mobile and tablet devices. It also enables marketers to adjust campaigns based on specific use cases - prioritising longevity over accuracy, for example.

“So many of our global clients are seeing a highly fragmented mix of traffic across a variety of device types”, said James Lamberti, vice president and general manager of AdTruth. “This makes it critical that we understand the nuances of each and can provide an appropriately tuned device identification approach for every circumstance.”

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