Agency Business Development Manager
About Mobile Marketing
Mobile is the fastest growing new media sector, and most advertisers have now made their first foray into mobile marketing campaigns to acquire new customers, or mobile loyalty programmes to retain them. Early adopters are now getting started with mobile commerce.
Incentivated is an award winning, independent, full service mobile agency offering strategy, ideas generation, execution and post campaign evaluation.
We’re seeking a Business Development Manager to grow our agency business and help them get the best returns from their investment in mobile. We’ve created pioneering campaigns from clients including British Airways, Central Office of Information, DCSF, Jaguar, M&S, Save The Children and Virgin using SMS and MMS response campaigns, location-based services, destination mobile internet sites to iPhone apps.
About the Role
You’ll be responsible for developing your own new leads, growing existing agency business and converting prospects into first time users of mobile. You’ll have a background of working with agencies, and come with digital experience. Mobile experience would be a bonus but is not essential.
Your responsibilities will cover the following:
- Spotting mobile opportunities with digital, direct, sales promotion and PR agencies and securing meetingsUndertaking research into their clients’ communication strategies
- Working with our internal teams – marketing, creative, and technical - to create winning new business pitches
- Presenting to senior decision makers
- Formulating future long term ideas for adopting mobile
Successful candidates will enjoy excellent career development and training.
Starting salary depends on experience. Guide: £27k - £35k depending on experience + generous commission scheme + healthcare + options.
Please send your CV to:
Robert Thurner, Commercial Director, Incentivated, 23 Curtain Road, London EC2A 3LT. e:firstname.lastname@example.org