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Guest Column

Orange Wednesdays – Lessons Learned
Adhish Kulkarni, CMO of Lumata, asks what marketers can learn from one of mobile marketing’s biggest success stories.
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Angry Birds Star Wars is an immediate cult classic

Rovio and Lucasfilm’s Angry Birds Star Wars collaboration has smashed previous records as it topped the App Store download chart in just two and a half hours after launch.

This is the fifth instalment of the Angry Birds series, which passed the 1bn total download mark earlier this year.

It was also launched on Android, Kindle Fire and Windows Phone 8.

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