AOL Taps Mobsmith for Mobile Ads

Mobile advertising platform Mobsmith has been selected by AOL to drive its mobile display ad sales in the US. Mobsmith's offering includes rich media ads and dynamic ads, based on location and demographic, which leverage AOL’s proprietary targeting data.

“Our mobile ad technology allows publishers to combine rich media creatives with targeting and analytics to execute dynamic ads across their mobile properties at scale – all with no design or coding work necessary,” says Ingrid Lestiyo, CEO and co-founder of Mobsmith. “The flexibility and ease-of-use of the Mobsmith platform also allows publishers’ sales teams to boost their close rate and CPM while keeping their costs low.”