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Guest Column

Cannes Can
As the Cannes Lions Festival kicks off this weekend, James Connelly, co-founder and MD at Fetch, explains why every mobile marketer should be considering the event
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Are You Rewriting the Rules of Mobile Advertising?

There's more to mobile advertising than banner adsThere's more to mobile advertising than banner adsIn the next edition of our print magazine, we are going to be examining the Mobile advertising business. We’ve looked at it several times before of course, but it moves so fast, it needs a fresh look every few months or so.

This time round, we’re looking at the new kids on the block. The companies who have read all the stuff about falling clickthrough rates and decided that they can build a better mousetrap, or in this case, mobile advertising platform.
We already have a few of these companies – LoopMe and Qriously – in our sights, but we suspect there are many more we have not yet stumbled across. If you’re one of them, we’d like to hear from you. Just email david.murphy@mobilemarketingmagazine.com before 17 January with brief details about your offering, and what’s new, unique or disruptive about it, and we’ll give it due consideration.

 
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