Are You Rewriting the Rules of Mobile Advertising?
In the next edition of our print magazine, we are going to be examining the Mobile advertising business. We’ve looked at it several times before of course, but it moves so fast, it needs a fresh look every few months or so.
This time round, we’re looking at the new kids on the block. The companies who have read all the stuff about falling clickthrough rates and decided that they can build a better mousetrap, or in this case, mobile advertising platform.
We already have a few of these companies – LoopMe and Qriously – in our sights, but we suspect there are many more we have not yet stumbled across. If you’re one of them, we’d like to hear from you. Just email email@example.com before 17 January with brief details about your offering, and what’s new, unique or disruptive about it, and we’ll give it due consideration.