Dubai-based mobile VAS company BigTime Arabia has appointed Dr Roland Beckmann-Kunz as general manager.
Dr Beckmann-Kunz brings 18 years of marketing and strategy experience to the role, including 12 years in leading positions in telecoms and media companies. Past roles have included group head of content for Etisalat Group, and VP of content and digital commerce at Vodafone Germany. He has also had senior jobs with Deutsche Telekom and AOL Bertelsmann.
Most recently, Dr Beckmann-Kunz was founder and CEO of Incipio Performance Design Group, which focuses on digital business development, strategy and sales for leading media and telecoms clients in the Middle East.
BigTime Arabia was formed earlier this month as a joint venture between Big Time Entertainment and global conglomerate the Libra Group. It focuses on SMS-based gaming and mobile marketing campaigns for operators and media groups, and will operate primarily in the Middle East, North Africa, Asia and the Americas. 
Dr Beckmann-Kunz will be responsible for BigTime Arabias business in MENA. Dimitris Papazisis, CEO of BigTime, says: “I very much look forward to working with Dr Beckmann-Kunz. He has a wealth of experience that will help achieve our ultimate goal of becoming the leading player in Mobile Value Added Services in the region.”
Dr Beckmann-Kunz says: “I am thrilled to be leading such a skilled and ambitious team of industry experts. We will be leveraging BigTimes international expertise to ensure we grow rapidly in the MENA region which is a genuine emerging market for the MVAS sector.”
