Black Friday Goes Mobile at Macy’s

Retailer Macy’s is making big plans for Black Friday, the infamous sales day which follows Thanksgiving in the US - and among those plans is an updated feature on its iOS app.

The Black Friday feature will enable users to get a head-start on their fellow shoppers by viewing Black Friday deals and making personal shopping lists beginning 15 November. The feature also enables customers to plan their shopping strategy by providing them with the exact location, including floor and department, of the items on their list - perfect for that opening-time rush.

Users will also receive push notifications for any new offers as they arise.

“Black Friday is a day dedicated to finding the best deals,” said Peter Sachse, chief stores officer for Macy’s. “We’ve created a new tool to help customers plan their shopping strategy with an enhancement to Macy’s mobile app that will identify and locate specials throughout each store on Black Friday.”