Business Not As Usual
The sale of chart-topping mobile apps for large sums of money highlights the value of apps that can be used on just about any mobile device or tablet. But it’s not just the consumer entertainment market that is pushing the value of mobile applications through the stratosphere: ABI Research estimates that the number of worldwide enterprise mobile application and service users will exceed 600m this year, while Forrester estimates that the mobile app market could be worth over £23bn by 2015.
Business is starting to catch on to the potential to deploy mobile enterprise applications, empowering the mobile manager to transforming productivity, from distribution to construction. But while there are hundreds of tools available to make these apps look attractive, organisations need also to understand the limitations of mobile technologies, especially the communications infrastructure, to achieve an app that actually delivers real business value.
The explosion in mobile apps has led many organisations to explore the possibility of mobilising existing applications to drive better responsiveness, productivity and performance. And, to the uninitiated, the process looks pretty simple. With a market awash with frameworks - often free - promising easy app design, virtually every brand is now offering free apps.
But such developments are a world away from the corporate solutions that must be integrated with legacy applications and support two-way information sharing. With employees increasingly preferring to use their own mobile devices, these apps must not only run across an astonishing number of mobile platforms and operating systems, but also offer the performance, reliability and availability demanded by any critical corporate system.
However, there remains a lack of understanding about the issues surrounding the deployment of viable mobile apps. Too many organisations are, perhaps understandably, focusing on the look of the app, rather than the essential elements, such as integration with the back end systems and the constraints associated with the network infrastructure and battery life.
There is no value in an app, however stunning, if it does not fulfil its business purpose. One of the key challenges facing organisations today looking to deploy apps to mobile workers is the mistaken assumption that phones are always connected.cIn reality, this is simply not the case - from the signal interruptions caused by buildings and tunnels to the lack of coverage outside major cities.
A common approach used when implementing web applications is to use Ajax - asynchronous http connections running in the background - to send and retrieve data. A popular mobile framework advocates this approach and provides full support for it in a hybrid app.
However, this model only works in a simple data collect-and-send app. If the business wants to push data to the user, the app has to work when the phone is asleep. And, while this works on Blackberry, it doesn’t work on Android when the programme is not on the front screen, while on an iPhone it can stop running at any time. The result? An app that appeared to be a great solution is fundamentally flawed.
The problem for organisations that have attempted to deploy such apps - to delivery drivers, for example, to improve contact, provide real-time rescheduling, or immediate response to questions regarding direction - is continuous communication failure. When the phone goes to sleep, the organisation does not know if the new directions or job schedules have been received or not; whether the driver has failed to acknowledge the message; or whether information has been sent - and received - more than once. Conversely, a driver waiting for updated directions does not know if the request has been received or not; or whether directions have been sent but not arrived. The whole process is totally unreliable.
Such issues can be overcome: organisations need to add a communications framework solution to the overall toolset being used to develop mobile apps. With a library that provides two-way, reliable real-time communication, instant messaging and geo-location reporting, an app can be available even when the user is offline; enabling organisations to deploy both data-collection and data-push apps across multiple devices with confidence.
The key is to understand the issues associated with the current, highly diverse, mobile technologies and determine the possible implications for the desired app before deployment. This is a market that is evolving at phenomenal speed but, in many cases, perceptions continue to outstrip reality, and understanding of the infrastructure demands is limited, leading to significant wasted development investment.
Mobile apps offer huge potential to minimise employee downtime, improve real-time processing and deliver a very fast return on investment. Indeed, the use of mobile technology is fast becoming a corporate necessity - from complying with Government demands for the adoption of Business Information Modelling across the construction industry with on-site mobile information by 2016, to attaining European goals for faster financial processing, by avoiding authorisation bottlenecks.
Without standardisation, mobile app development is not without risks. Organisations cannot afford to embark upon strategic implementation without understanding exactly what objectives the business is trying to achieve; what devices will be supported, and the limitations of those devices; or, where possible, using standard tools, such as HTML5, to avoid reinventing the wheel or taking the organisation down an expensive cul-de-sac.
Armed with a good understanding of the technological challenges and an insight into business objectives, it is not only possible to deliver apps that can overcome current technical challenges, but also to future-proof them, enabling a business to embrace innovations such as Near Field Communication, as they become mainstream to deliver on-going commercial value.
Dr Tim King is CTO of 5app