CellC Brings BigBucks to South Africa

South African mobile operator CellC has launched an SMS rewards campaign, provided by BigTime.

The BigBucks campaign, which will last for three months, encourages consumers to participate in its marketing surveys by offering rewards via text message.

"Deploying BigTime’s program in South Africa was one of our major goals for 2012, so we are very excited in launching this campaign with CellC," says BigTime chief executive Dimitris Papazisis. "South Africa is an equally advanced market as West Europe in terms of mobile usage and that makes it extremely interesting as well as challenging. However, the level of BigTime’s Mobile Marketing we have deployed in South Africa introduces the highest possible dialogue stimulation; hence interaction between the carrier and the user but most importantly it enhances the up-sell and cross-sell of the products and services of the carrier while it performs sophisticated profiling and segmentation of the users."

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