Citroën Seekers Car Hunt is Back
The Citroën Seekers treasure hunt is back, giving players the chance to win a DS3 Cabrio by finding cars and collecting points. The game combines Facebook and Google Street View, with mobile players who use their handset’s GPS to go directly to the sites where cars are hidden rewarded more highly. Each point collected gives one entry into the raffle for the car.
There are thousands of cars dotted around 10 major cities in the UK, and mobile users need to check-in within a 300m radius to get the points. Desktop players use Google Street View and users can transfer seamlessly between mobile and online. Citroën Seekers starts at 10am on Tuesday 19 February and finishes on Tuesday 12 March at 9.59am. Previous versions of the game have attracted nearly 65,000 players.
The campaign has been developed by Candyspace and OMD UK. "Gamification provides a unique opportunity for Citroën with the new Seekers platform," said Tom Thorne, MD of Candyspace. "The highly addictive gameplay and ability to play both online and in the real world via mobile devices gives Citroën a powerful and innovative tool to engage and reward consumers."