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Orange Wednesdays – Lessons Learned
Adhish Kulkarni, CMO of Lumata, asks what marketers can learn from one of mobile marketing’s biggest success stories.
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Clash Group appoints Peter Oprysko as sales & marketing VP

Clash Group has appointed Peter Oprysko as vice president of sales and marketing.

Previously, Oprysko was managing partner at Baumbach and Fisher Communications, and has also worked in senior roles at Bose, Nikon and Xerox.

At Clash, he will be responsible for driving sales and awareness of the company's suite of mobile advertising technologies and services.

"I'm delighted to be taking on my new role with Clash, a company that is cutting through the noise by offering a truly unique service," said Oprysko. "Clash are consultive in nature, flexible and clients pay on a results-only basis. Web and mobile DSPs and our own affiliate network enable us to identify within the first week of a campaign which segments are performing best, and which aren't ,so that we can then adapt the campaign based on this information."

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