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Guest Column

Keeping it Legal
Neil Hawley, an associate at law firm, Taylor Wessing, looks at the legal considerations when seeking to monetise mobile apps
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Cytech Platform Makes the Jump to v5.5

Cytech has rolled out version 5.5 of its SMS Platform mobile marketing solution, adding QR code and NFC functionality. 

Users can opt-in for text campaigns via web forms, banners and links; by scanning QR codes; or via NFC embedded into marketing materials. Advertisers can mix and match each of these media as they wish, along with SMS opt-in methods.

Version 5.5 also introduces advanced billing options to SMS Platform, giving clients the option of pay-as-you go, revenue sharing, or other account plans.

SMS Platform is a white-label solution, with customers in Europe, North and South America, Africa and Asia.

 

Join us at Mobile Marketing Live, our new two-day conference, exhibition and networking event being held at London's Business Design Centre on 1-2 October

 

www.bulksms.co.uk