Wixon Jewelers Takes The Vow

Minneapolis-based retailer Wixon Jewelers has launched The Vow, an iOS and Android app which gives customers the ability to browse a selection of engagement rings on their mobile device. The app features 3D images of each ring that can be rotated to show every angle.

Users have the option to show the ring on a human hand and change the color of the metal to see different styles. The app also features a voting feature that lets users share their picks with friends and family, who can then cast a vote for their favorite.

“Today’s bridal customers want everyone involved in the process of choosing a ring because it’s such a personal and exciting decision,” says Jayme Pretzloff, online marketing director for Wixon Jewelers. “They are accustomed to sharing their every thought in an instant on their mobile phones so we allow them to do this with a touch of a button on our application. We hope this application will help shoppers find their dream ring by using the technology they’re familiar with and use every day.”