Effective Mobile Marketing Awards – Shortlist Revealed

The wait is over, and at last we can reveal the shortlist for the 2012 Effective Mobile Marketing Awards.

There are some outstanding examples of mobile marketing at its best in the list below. As a matter of fact, there’s some pretty cool stuff that didn’t make the cut, such was the standard of this year’s entries. Over 200 of them, from leading brands and agencies around the world.
Scroll down the list below to see if you’re in the final countdown. And head to the bottom of the page to book your place at this year's Awards Ceremony, which takes place on 29 November at the London Film Museum.

Here's the shortlist in full:

Most Effective Mobile Advertising Campaign
Nokia/YOC - Nokia Lumia 800 Mystery Ad
Papa John's/Net Media Planet – The Price Isn’t Always Right
Millennial Media & M/Six – Carphone Warehouse Campaign
Hotels.com/Fetch – Hotels.com Global Mobile Marketing Campaign 2012
Starbucks/Manning Gottlieb OMD – Starbucks Rewards
Yodelmobile – Jobsite O2 Partnership
McDonald’s/OMD – McDonald’s Extended Hours

Most Effective Mobile Advertising Platform/Network
Celtra 
InMobi
Fiksu 
Adfonic
Placecast – Placecast ShopAlerts
Trademob
TapJoy

Most Effective Mobile Affiliate Campaign/Solution
BHS/Affiliate Window – BHS Offline and Online Conversions
VouChaCha/Affiliate Window – Affiliate Window In-store Couponing
VouChaCha/Markcomedia – MyVoucherCodes.co.uk Mobile App
nFluence – DealBoard
TradeDoubler/The Body Shop – The Body Shop m-Affiliate Programme

Most Effective Mobile Augmented Reality Campaign/Solution
Auto Trader/We Love Mobile – Goodwood Festival of Speed
Stylist/Blippar – Stylist Olympics Issue
Samsung Mobile/Cheil/Mobile 5 –  Samsung: Take Part 2012
La Redoute – La Redoute Street Shopping
Volkswagen/Agence .V. – Virtual Golf Cabriolet
XS2TheWorld/McCann Erickson – Discover Hong Kong AR

Most Effective Mobile Application – b2b
ApertoMove – AlphaGuide
Compsoft – iPresent
MPS and BBI – Norbar Torque Calculator
QuickMobile – TechSpec
Audi/Somo – Audi Mileage Tracker
Wienerberger/Sync Interactive – Wienerberger Brick Selector

Most Effective Mobile Application – b2c

Barclays Digital Banking Team – Barclays Pingit
Samsung Mobile/Cheil/Mobile 5 –  Samsung: Take Part 2012
Comet/Grapple – Comet Mobile App
easyJet/Mobile Travel Technologies – easyJet Mobile App
Hotels.com – Hotels.com Smartphone App
La Redoute – La Redoute Street Shopping
La Redoute – La Redoute Windows Phone App
Nestlé/Lumata - Nestlé Croquons La Vie
Payback - Payback Mobile
The Gadget Show/XS2 – The Gadget Show 360
Samsung/Velti – Samsung Hope Relay 
Science Museum/Qualcomm Vuforia – James May’s Science Stories
Zurich Airport/Sevenval – Airport Zurich
Yoko One/Somo - #smilesfilm

Mobile Charity Campaign/Solution
Macmillan Cancer Support/Bemoko – Macmillan Mobile Site
Faberge/OpenFundraising/OpenMarket – The Faberge Big Egg Hunt
Prostate Action/Reading Room – iWee Mobile Web App
Samsung/Velti – Samsung Hope Relay App
Sport Relief/Velti – Sport Relief
Vodafone – JustTextGiving

Most Effective Mobile Couponing or Barcode Campaign
Amplify Entertainment – Hey DJ! Mobile Request System
Blockbuster/O2/Eagle Eye – Blockbuster '14 Day Free Trial' Mobile Coupon Campaign
Comet/Grapple – Comet Mobile App
McDonald’s/MobileBits – McDonald’s Euro 2012 Campaign
nFluence – DealBoard

Most Effective Mobile CRM/Enterprise Messaging Campaign
ApertoMove – AppRadar
British Gas/IMImobile – British Gas Appointment Reminder Service
Virgin Atlantic/OpenMarket – Virgin Atlantic SMS Flight Alert Service

Most Effective Location-based Service/Campaign
ApertoMove – AlphaGuide
La Redoute – La Redoute Street Shopping
McDonald’s/OMD – McDonald’s Extended Hours
SevenVal - View City Guides App
Telmap – Telmap Navigator

Most Effective mCommerce Solution
Allfancydress/Crafted – Allfancydress.com Mobile Site
La Redoute – La Redoute Street Shopping
Murat Paris/Agencie .V. – Murat Paris Mobile App
Pizza Hut/bemoko – Pizza Hut Delivery Mobile Site
Screwfix Direct/Netbiscuits – Screwfix Mobile Site
Bango – Facebook Direct-to-bill Payments

Most Effective Mobile Search Campaign/Solution
Nectar/Aimia – Points for Search, Nectar App
Papa John's/Net Media Planet – The Price Isn’t Always Right

Most Effective Mobile Site
Macmillan Cancer Support/Bemoko – Macmillan Mobile Site
Hotels.com – Mobile- and Tablet-optimised Sites
Copa Airlines/NCR – Copa Airlines Mobile Site
Obergine – White Scar Cave Mobile Site
Pizza Hut/bemoko – Pizza Hut Delivery Mobile Site
Mercedes-Benz/Sevenval – Brand Portal & COMMAND System
Furniture Village/We Love Mobile – Furniture Village Mobile Retail Site
 
Most Effective Campaign from a Mobile Operator
Beeline Laos/BigTime – The Gold SMS Mega Promo
O2/Cherry London – O2 Priority Moments
Orange/Lumata – Orange QuickTap Treats

Most Effective Mobile Payment Solution
Bango – Facebook Direct-to-bill Payments
Barclays Digital Banking Team – Barclays Pingit
NeoMobile – Onebip

Most Effective Mobile Sales Promotion/Direct Response Campaign
Debenhams/Fetch – Debenhams Summer Sale
The Guardian/Muir Howard – Guardian iPad Edition
Faberge/OpenMarket – The Faberge Big Egg Hunt
Papa John's/Net Media Planet – The Price Isn’t Always Right
La Redoute – La Redoute Street Shopping
Unilever/Rabarba – Cornetto 'My Loooove' 2012 Summer Campaign

Most Effective Tablet Application
Design Museum/Twentysix Digital – Design Museum: The Collection for iPad
Sky News Saudi Arabia/IMImobile – Sky News Arabia iPad app
Hotels.com – Hotels.com iPad app
Compsoft – iPresent
Wienerberger/Sync Interactive – Wienerberger Brick Selector
XS2TheWorld/Yune – NS Royal Waiting Rooms

Most Effective Mobile Ticketing Solution
Samsung/Kilimanjaro Live/Intellitix – RFID Ticketless Technology Project

Most Effective Mobile Travel & Tourism Solution
Hotel.de/Apertomove – Hotel.de Mobile Site
Barclays – Barclays Bikes Mobile App
easyJet/Mobile Travel Technologies – easyJet Mobile App
Fort Lauderdale Visitors Bureau – Sunny.org Mobile Site
Hotels.com – Mobile Apps and Sites
XS2TheWorld/McCann Erickson – Discover Hong Kong AR

The Awards Ceremony takes place at the London Film Museum on 29 November. The event is strictly limited to 280 people on a first-come, first-served basis. Tables are available at £2,150 and single places at £250. This will include a three course meal, unlimited drinks and great entertainment.

To book your place, call Lisa Slavin on +44 (0) 207 183 5285 or email: lisa.slavin@mobilemarketingmagazine.com

Congratulations to everyone who has made it on to the shortlist, and thanks to all the judges for your extremely hard work.