After weeks of deliberation, the judges have made their decisions and we can reveal the finalists for the Effective Mobile Marketing Awards (EMMAs). We have been amazed by the standard of the entries. I know anyone running any Awards programme has to say that, but seriously, there’s some great work out there, and we are delighted to be able to showcase it.

The Awards ceremony takes place at Vinopolis in London on 7 December and there are details on how to book your place below. But now, without further ado, it’s time to reveal the shortlist for each of the categories:

Most Effective Mobile Advertising Campaign 
AdMob/Fetch Media  – Lovestruck.com
Out There Media – Samsung Galaxy S Launch
Auto Trader Mobile – ‘Now That’s The Cat’s Pyjamas’ Campaign
Pontomobi – Dove Sampling Machine
Sky Sports Procter & Gamble – ‘Pringoooals’
Yodel Digital – Jobsite

Most Effective Mobile Application – b2c
Accumulate – Flexion Wrapper
iSpeech – Drive Safe.ly
Moneysupermarket.com Vouchers
Portaltech – Stripeylines
Shazam – Shazam
TouchType – Swiftkey

Most Effective Mobile Application – b2b
Crafted Media – Anyspacedirect
Grapple – Beehive Business Call Management
Huddle – Huddle for Mobile
NXP Semiconductors – NXP
Propeller Mobile – Congrex Conference App
SPB Software – SPB Mobile Shell

Most Effective Mobile Operator Opt-in Subscriber Database Campaign
Indosat i-klan
Orange Shots/Optimium ‘Leap Year’ Campaign
Turkcell – Rabarba ClearMen ‘Cool Sport’ Campaign
Velti – AVEA ‘World of Advantages’
 
Most Effective Mobile CRM/Enterprise Messaging Campaign
Dynmark – Carphone Warehouse ‘Fab Phonecall’ Competition
Incentivated – M&S Mobile CRM Campaign
Txtlocal  – Constructaquote.com
Txtlocal – Papa John’s ‘Offer of the Month’
Velti  – Argos ‘Text & Take Home’ Service

Most Effective Sales Promotion/Direct Response Campaign
Fancharge  – Go Go Lions Baseball Campaign
Sponge/OpenMarket Coca-Cola ‘Gimme Credit’ Campaign
Sponge  – Zavvi.com Customer Acquisition Campaign
Incentivated – Jaguar XJ Launch
Upstream Systems – 2010 FIFA World Cup Campaign, West Africa
Upstream Systems – Vodafone 90 Mercedes C-Class  ‘One Every Day!’ Campaign

Most Effective Mobile Site 
Flirtomatic – Flirtomatic
Mobile Interactive Group – m.marksandspencer.com
The Guardian – m.guardian.co.uk

Most Effective mCommerce Solution
Bango – Bango In-app Billing
Ericsson IPX/LINK Mobility – Skåne Transport SMS Bus Tickets
Ericsson IPX/Selecta – MobiVending Vending Machine SMS Purchase
Mobile Interactive Group – m.marksandspencer.com
Portaltech L.K.Bennett Mobile Site
Touchnote – Touchnote Postcards

Most Effective Location-based Service/Campaign
KEO Digital – Landshare iPhone App
NAVTEQ Media Solutions – LocationPoint McDonalds Campaign
Placecast – Placecast ShopAlerts
Yodel Digital – woZZon Android App

Most Effective Bluetooth Marketing Campaign
BlisMobile – Unilever Cornetto ‘Enigma’ Campaign
Incentivated –  Estee Lauder DKNY ‘Candy Apples’ Launch

Most Effective Mobile Couponing or Barcode Campaign
Fancharge  – Go Go Lions Baseball Campaign
O2 Media – ‘Photobox’ Campaign
ScreenTicket – Sprite ‘Sell Your Mother’ Campaign

There is also a Grand Prix Awards, chosen from among the category winners, which will be chosen on the night.

A table of 10 at the Awards Ceremony, which takes place on 7 December, starting at 7pm, at Vinopolis in London, costs £1,950, and includes unlimited drinks, all evening, from a selection of wines, beers and soft drinks. To find out more about booking  a table or individual places at  the Awards Ceremony, email john.owen@mobilemarketingmagazine.com or click here.