Trademob Enters the UK Market

Berlin-based app marketing platform Trademob has opened offices in the UK and US, as the company launches its smartBoost analytics tool in both countries.

smartBoost, which uses an algorithm designed to help advertisers improve their app's ranking in the Apple App Store, doesn't necessarily aim to push apps to #1, but rather takes into account thousands of data points to put the app in the best position to maximise profit.

"Trademob is aiming to make successful app marketing simple and achievable for advertisers everywhere," says Trademob founder and chief executive Ravi Kamran. "In particular, we approach app marketing in a data-driven way with advanced, sophisticated technology and clear, transparent data for our clients. Our new bases in London, Paris and Madrid exemplify our growth and will help us build close relationships with our local clients. Mobile is huge in these countries and it makes sense for Trademob to have a big presence there too.”