Fandango Sees Summer Sales Surge
US cinema and mobile tickets portal Fandango has announced the best summer period in the company’s 12-year history. Fandango's summer ticket sales rose more than 26 per cent year-on-year, while traffic across all platforms broke previous Fandango records, with total monthly unique visitors increasing more than 25 per cent over the same time period last year. During the summer season, Fandango also posted its two highest-trafficked months ever, with July garnering more than 41m unique visitors, besting the previous record set in June of 35m uniques.
Downloads of Fandango’s apps were also up 43 per cent year-on-year, with total downloads now topping 26m. This increase led to mobile ticket rising by 116 per cent over the past year. Overall, mobile purchases accounted for nearly 30 per cent of all tickets sold on Fandango throughout the summer of 2012, a new record for mobile's percentage of overall ticket sales.