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Orange Wednesdays – Lessons Learned
Adhish Kulkarni, CMO of Lumata, asks what marketers can learn from one of mobile marketing’s biggest success stories.
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Gemalto and Audi Partnering for Audi Connect Services

Gemalto has been selected to provide 4G connectivity for Audi’s embedded LTE in-car 'infotainment' system, using its Cinterion M2M technology.

The 'Audi Connect' system, which will be available in Audi A3 cars, will offer a mobile wi-fi hotspot, as well as giving passengers access to navigation, internet radio and web services.

“We’ve relied on Gemalto for its unrivaled expertise and highest quality for more than a decade, helping Audi deliver next-generation services to our discerning drivers and realize the promise of a truly ‘connected car,'” said Ricky Hudi, Audi's chief executive engineer of electrics and electronics. “Gemalto’s scalable automotive M2M solution allows us to seamlessly and quickly migrate from 3G to LTE, delivering a faster, more dynamic product that embodies our leadership through innovation.”

 

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