GSMA aims to simplify mobile ID and commerce

The GSMA believes the OneAPI Exchange it announced today will make it easier for consumers to identify themselves and use mobile to buy from brands without the need for constantly entering new passwords.

The OneAPI Exchange was announced today at the World Mobile Congress in Barcelona. It will deliver network capabilities to mobile apps, is the latest phase of the OneAPI global initiative, which facilitates closer collaboration between operators and developers. It has been undertaken with leading mobile operators including AT&T, Deutsche Telekom, Orange, Telefónica and Vodafone. The OneAPI Exchange will be operated by leading technology provider Apigee.

“The OneAPI Exchange promises to elevate the mobile app experience for consumers,” said Michael O’Hara, Chief Marketing Officer, GSMA.

“By supporting closer operator-developer relationships and greater cross-carrier interoperability, the platform will lead to seamless access to exciting mobile apps with enhanced features. End users will benefit from operator services they already know and trust, such as billing, messaging and operator identity, embedded within the apps they choose.”