i'm Watch Launches for iPhone and Android

The first iPhone and Android smart watch to hit the market has been launched by an Italian company, i’m Smart, narrowly beating Kickstarter success story Pebble to the punch.

The i’m Watch starts at a rather hefty £299 ($464), compared to just £97 ($150) for the Pebble, but it does come in seven different colours, while Pebble manages three.

Both of the devices connect to handsets via Bluetooth and offer similar functionality around call, email and messaging control.

With Pebble on pre-order until April or May this year and Apple’s iWatch still just rumours, will you plump for an i'm Watch?