Apple's new map software came under fire on its launch day, after users found it full of inaccuracies.
BBC presenter Rory Cellan-Jones told his Twitter followers that if you search for Luton, you will find it on the coast. "Got to say this for Apple maps - it's made the idea of moving to Luton a lot more attractive," he said. Users in the US have found Brooklyn relocated to Manhatten.
The iOS 6 upgrade uses data from navigation specialist TomTom instead of relying on Google Maps. Before its launch, developers already expressed concern that the work that had gone into mapping local areas would have to be duplicated for Apple's platform. But cities as big as Stratford-Upon-Avon have disappeared, along with London's Paddington station. A new airport has also been bestowed upon Dublin by Apple.
Once users upgrade existing phones or purchase the latest iPhone - which goes on sale on tomorrow – they will have Apple's map app pre-loaded. Google does not have an app in the App Store yet but faithful users can still access it via the web browser. Meanwhile, Nokia has gone on the offensive to offer its own alternative.
Join us at Mobile Marketing Live, our new two-day conference, exhibition and networking event being held at London's Business Design Centre on 1-2 October