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Guest Column

Orange Wednesdays – Lessons Learned
Adhish Kulkarni, CMO of Lumata, asks what marketers can learn from one of mobile marketing’s biggest success stories.
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MACH Brings Direct-to-Bill Payments to Skype

Skype has selected payments company MACH as the first company to bring direct operator billing to its VoIP and OTT messaging service.

Going live in October, the roll-out will enable users to purchase Skype Credits through browser-based methods - and, MACH says, in-app functionality in the future - and charge them straight to their mobile phone bill.

“Delivering a strong user-experience has been at the heart of Skype’s adoption by millions of users globally, and we want to extend this philosophy to the payment options we provide," says Neil Ward, general manager of business operations at Microsoft's Skype Division. "We expect ease of payment to attract new users, while existing users will become more profitable customers as they increase their spend with us.”

 

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