M&C Saatchi Whitepaper Tackles the Complex Mobile Ad Landscape
As well as outlining the current state of mobile advertising, they also look into developments in advertising technology, campaign tracking and measurement and the importance of being local. The paper takes a deeper dive into real-time bidding, click fraud and the effects of 4G.
A foreword by Maurice Saatchi, advertising legend and founder of the agency, highlights that mobile offers ‘data to die for’, but follows this with his oft-quoted line: 'brutal simplicity of thought is a painful necessity'.
According to the document, M&C Saatchi’s mobile division contributed between 15 and 20 per cent of the UK agency’s total profits last year.
Download the full report here.