Meet the SuperConnecteds
Forrester Research has released a new report examining the UK's most sophisticated mobile phone users, what it calls those the 'SuperConnecteds' – those who access the mobile internet at least weekly, or do multiple advanced activities monthly or more.
The average SuperConnected Brit spends 29 hours on their mobile a week, and spends 23 per cent of that text messaging, 15 per cent making voice calls, and 14 per cent on the mobile web.
“Mobile usage has exploded,” says Forrester Market Insights analyst, Roxana Strohmenger. “To develop effective mobile strategies and succeed in this new customer-obsessed mobile world, companies must understand how consumers are using their mobile phones.”
Google (at over 4 hours per month) and Facebook (over 3 hours) were the most popular sites among SuperConnected users, with Facebook proving more popular among under-35s and females. Perhaps surprisingly for those of who'd forgotten it even existed, Yahoo was the third most popular site, followed by the BBC.