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Guest Column

Orange Wednesdays – Lessons Learned
Adhish Kulkarni, CMO of Lumata, asks what marketers can learn from one of mobile marketing’s biggest success stories.
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Mobile accounts for 30 per cent of Fandango's ticket sales

Online cinema booking company Fandango has seen mobile ticket sales during Q3, 2012, increase by 121 per cent year-on-year. Mobile now accounts for nearly 30 per cent of its total sales.

Downloads of Fandango’s apps, meanwhile, grew by 45 per cent to a total of nearly 28m.

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