Mobile Coupons: The Smart Way to Shop

Brand recognition of mobile couponing remains a work in progress, Juniper Research argues in its whitepaper, Mobile Coupons: The Smart Way to Shop

However, the process of recognition has been greatly accelerated by mass adoption of smartphones, the rise of an app-based ecosystem and the attendant emergence, and quantifiable success, of mCommerce across retail.

You can download the full whitepaper for free here.