Mobile: The Key to the College Student’s Heart?

A joint study done by Campus2Careers and Study Breaks on the use of mobile amongst college students unveiled statistics that further exemplified the importance of mobile amongst young adults. 

Of the 700 college students surveyed, 87 per cent said they never left home without a cell phone, 40 per cent preferred mobile-optimized sites, 68 per cent used social media to “check in” using a mobile device, 91 per cent used a mobile device to check/compose emails, 93 per cent used a mobile device to search for information on a business, 76 per cent used a mobile device to find deals/coupons, 32 per cent used a mobile device to visit a business website, 46 per cent used a mobile device to scan QR codes from a print ad, and 53 per cent used a mobile device to read magazines.  

“What all this means is that, like it or not, mobile devices are an extension of college students – a practica limb – ad it’s crucial that businesses take advantage of this,” Study Breaks stated in a press release. “To do this, a business should develop mobile marketing tactics and a mobile site to increase interactivity ad reach potential college students at any time via the one form of media that they never put down: their mobile device.”