Mobile Messaging Under the Spotlight
Portio Research has released its report, Mobile Messaging Futures 2012-2016 (6th Edition), which offers analysis and growth forecasts for worldwide mobile messaging markets over the next four years, including detailed, regional-level forecasts for the growth of OTT messaging apps traffic and users.
The report analyses the SMS market, including the rise of OTT messaging apps and the threat this presents to SMS revenues. It also explores how companies can benefit from the rapid rise in mobile email traffic, and explores what impact the popularity of smartphones and social media sites is having on mobile messaging markets. An extensive Conclusions chapter includes an assessment of whether SMS and OTT can exist side by side, as well as detailed commentary on SMS and MMS price erosion.
There’s more information about the report here.
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