MoLo Partners with Association of Town & City Management

The UK's Association of Town & City Management (ATCM) has signed an exclusive agreement with MoLo Rewards, to bring mobile loyalty scheme capability to independent shops using MoLo's NFC technology.

“It is more important now than ever that town and city centres embrace the potential of the digital high street,” said ATCM chief executive Martin Blackwell. “The joint venture with MoLo Rewards is aimed at bringing mobile loyalty and reward within reach of independent retailers across the UK. We are organising meetings with key representatives of UK mobile network operators, card issuers and retail groups, and helping to shape the adoption of NFC technology.”

The agreement follows a 'highly successful' six month proof-of-concept pilot in Reading.