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Guest Column

Orange Wednesdays – Lessons Learned
Adhish Kulkarni, CMO of Lumata, asks what marketers can learn from one of mobile marketing’s biggest success stories.
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MVNO Ovivo signs up with Tweakker

Virtual network operator Ovivo Mobile has signed up for Tweakker's on-device smartphone configuration app. Ovivo users can download Tweakker's Android app to configure their devices for the mobile internet. The app also monitors device connectivity going forward.

“Ovivo’s business model will appeal to the 1.5m smartphone-owning students in the UK and to the many millions of visitors coming to our shores for the Olympics and festivals around the country,” says Dariush Zand, Ovivo’s chief executive. “By pointing them to Tweakker’s app, customer care becomes a breeze and we can focus on developing the advertising campaign side of our business.”

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