MWC Day Two, Round Up (part one)

After a flurry of handset, tablet and operating systems announcements on day one, day two at MWC allowed technology partners to announce future improvments to devices and mobile marketing channels.

Samsung has announced it will be working with unified identity services provider, Centrify Corporation, on the Samsung KNOX. The new Android phone is designed to allow owners to separate their work and home lives on a single device. The phone will allow owners, through a single click, to switch between personal and corporate data which are held separately and securely.

The Smaato Advertising SDK for Windows Phone 8 with MRAID support has been launched today to offer Windows Phone 8 developers the opportunity to monetise with Rich Media Ads.

Integration with Smaato’s SDK allows app developers the opportunity to monetise applications with mobile advertisements in over 230 countries and territories. Smaato’s partnership with over 90 ad networks and 50+ Demand Side Platforms means app developers get the widest array of advertisements available, and access to Smaato’s Mobile Real Time Bidding (RTB) Exchange.

The Airpush mobile ad network and mobile engagement management solutions provider, Apsalar, have entered into a joint agreement to provide in-app analytics to developers in Airpush’s ad network.

Under the agreement, Airpush has integrated Apsalar analytics capabilities directly into its platform. With Apsalar's in-app analytics, developers can understand user behaviour and measure retention, engagement, and monetisation. 

Huawei unveiled its SoftMobile solution which helps operators create commercial opportunities by opening the way for MBB success.

Total revenue from subscriptions will increase via the expansion of the number of connections beyond what is possible with today’s smartphones as tablets, connected cars, cameras and vertical businesses of all types herald a world of infinite machine-to-machine connections.

This creates a huge opportunity for operators to become enablers of innovation by opening up network functionality to third parties developing applications to run across an expanding ecosystem. A common open API is an integral part of SoftMobile for capitalizing on these new business opportunities.

Huawei believes that SoftMobile represents at least a USD2 trillion market opportunity for operators by 2020.

MYCOM leading independent provider of carrier-grade Service and Network Performance solutions, today announced that its NIMS-PrOptima performance management solution has been selected by Vodafone India for managing the 2G and 3G Mobile RAN, Mobile Circuit, Packet Core and Value Added Service domains of its national network of over 150 million subscribers.

The multi-million dollar contract covers Vodafone India’s Mobile and Fixed networks with MYCOM’s NIMS-PrOptima solution being implemented in its Super NOC (Network Operations Centre) for the primary purposes of providing performance reports, analysis, end-to-end optimization, capacity management, automatic performance alarming and automation across all network domains and technologies.

Smartphone imaging technology company Rambus today unveiled binary pixel technology it claims can dramatically improve the quality of photos taken from mobile devices. The Rambus Binary Pixel technology includes image sensor and image processing architectures with single-shot high dynamic range (HDR) and improved low-light sensitivity for better videos and photos in any lighting condition.