MWC Day Two Round Up (part three)

Kaspersky Lab has today unveiled its latest Kaspersky Security for Mobile solution and revealed the number of threats for mobile devices continues to grow at a rapid pace.

The number of malicious programs for the Android platform grew from a few isolated samples in early 2011 to more than 40,000 by the end of 2012.

What is even more alarming for businesses is that the authors of highly sophisticated attacks like Red October are also targeting data stored on mobile devices.

Denis Maslennikov, Senior Malware Analyst, Kaspersky Lab, commented: “We are observing two key security trends in mobile security. First, mobile cybercrime has become truly international. Second, we now have evidence that data on mobiles is also targeted by highly professional cybercriminals responsible for the most sophisticated operations against governments and businesses.”

SAP today announced the launch of the cloud-based SAP® Rich Communication Services 365 (SAP RCS 365) mobile service. For mobile subscribers, RCS makes services such as instant messaging, video and file sharing as simple and intuitive as sending a text message, and enables mobile operators to create new innovative services, respond to competition in today’s expanding mobile ecosystem and increase potential revenue per subscriber.

SAP RCS 365 enables the company to create a “pay-as-you-go/grow” model so that mobile operators can avoid both the complexity of deploying RCS within their networks and the capital expenditure traditionally associated with that approach. Removing the need for investment and resource-intensive changes to their core networks helps reduce time to market, enabling any operator to create innovative services.

MassiveImpact introduced its new Freemium Exchange at Mobile World Congress, revolutionising mobile publishers’ traffic monetisation. The new model increases publishers’ earnings by eliminating all ad serving commission fees while guaranteeing full monetisation of publishers’ inventory.
The Freemium Exchange Model connects publishers to leading ad networks’ CPC and CPM offers with a single point of integration, free of ad serving or exchange commission fees. The new model further increases publishers’ earnings by connecting them to a new segment of performance advertisers.

TomTom and Telmap today announce an agreement for TomTom to supply maps and road data to location-based services provider Telmap. With this partnership, Telmap, an Intel company, will utilise TomTom content to enhance its products and services, including mobile navigation apps distributed via application stores and mobile operators worldwide.

In addition to highly-accurate maps, Telmap users can now access other TomTom content, including Points of Interest, Junction Views, 3D City Maps and Voice Maps. This enables Telmap to add new functionality to its products and services, which means users of Telmap’s apps will benefit from better routing and improved visuals.

Huawei today unveiled its SoftMobile solution at the 2013 Mobile World Congress (MWC) to build on-demand, orchestrated and ocean-like mobile broadband (MBB) networks. SoftMobile helps operators create commercial opportunities by opening the way for MBB success.

Total revenue from subscriptions will increase via the expansion of the number of connections beyond what is possible with today’s smartphones as tablets, connected cars, cameras and vertical businesses of all types herald a world of infinite machine-to-machine connections.

This creates a huge opportunity for operators to become enablers of innovation by opening up network functionality to third parties developing applications to run across an expanding ecosystem. A common open API is an integral part of SoftMobile for capitalizing on these new business opportunities.

Huawei believes that SoftMobile represents at least a $2 trillion market opportunity for operators by 2020.