NeoMedia Licenses Patents to Microsoft
Mobile barcode company NeoMedia has granted Microsoft a worldwide, non-exclusive license to its patent portfolio.
The portfolio consists of over 74 patents, both awarded and pending, which encompass many mobile barcode implementations used widely across the industry.
“The agreement between NeoMedia and Microsoft underscores the importance of intellectual property to our growing industry,” says NeoMedia CEO Laura Marriott. “As mobile barcodes become a key fixture in the mobile marketing mix, it is important for stakeholders across the industry to ensure the solutions they employ leverage the relevant intellectual property in a responsible manner.”